Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship Advice

Neville Joffe is a financial literacy expert, author, and executive educator. He turned his 400 unionized employee company back to profitability through profit-sharing with his employees. This success was largely due to him teaching his employees the financial implications of their decisions. He subsequently developed a patented award-winning interactive, multi-sensory game-like tool to teach business acumen to non-financial business leaders and entrepreneurs. 

Over the past 22 years, Neville has brought his work to many global companies, including IOTA, Hallmark, Bombardier, and Campbell Soup. His financial literacy training programs have transformed corporate cultures at all kinds of different levels, and he was a past case protagonist at Harvard Business School.

In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Neville Joffe, a financial literacy expert, author, and executive educator, to talk about Neville's gain-sharing method for company employees and how he helps companies navigate through the process. Neville also discusses the importance of business owners being financially transparent with their employees and shares examples of companies that have implemented this successfully.


Carl Smith is the owner of Bureau of Digital, a community made up of a diverse mix of digital professionals. Carl spent about a decade and a half in advertising before launching his first digital agency, nGen Works. He ran nGen Works for 12 years, constantly experimenting with different models of management and team structure.

Towards the end of the run, Carl attended his first Bureau of Digital event and loved the concept of building a community in the web industry. A few years later, he closed his agency and took over the Bureau of Digital in 2016. He now spends every day connecting with digital professionals to give them the support they need.


Carl Smith, the owner of Bureau of Digital, is John Corcoran's guest in this episode of the Smart Business Revolution Podcast where he talks about his entrepreneurial journey in the digital space. Carl explains why company owners should be transparent with their employees, how they can teach their employees to make independent decisions, and how he has been building a support community for digital professionals.


Sean Platt is the Co-Founder of Sterling and Stone; a boutique publishing company that has published over 100 books since 2011. Sean has also owned a floral shop empire and a preschool, and he is currently also an author and podcaster for countless projects of his own.

In this episode, we're diving in deep into Sean’s world of boutique publishing and so much more!


Michael Schein is the Founder and President of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. He works with clients such as eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, LinkedIn, and many more.

Michael has also written for Fortune, Forbes, Psychology Today, and other publications. The title of his new book is The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

In this episode of the Smart Business Revolution Podcast, John Corcoran is joined by Michael Schein, Founder and President of MicroFame Media, to talk about Michael's new book and his strategies for becoming a successful person. Michael also explains how companies can create an atmosphere of curiosity and intrigue, and he also discusses some notable personalities that he mentioned in his book.


Alinka Rutkowska is the CEO of Leaders Press, a USA Today and Wall Street Journal best-selling press. The company creates books for entrepreneurs from scratch and launches them to bestseller status with a 100% success rate.

The Leaders Press team has worked with top business leaders such as Po Chung (the co- founder of DHL International), Mark Nureddine (the CEO of Bull Outdoor Products) and Chris Catranis (the founder of Babylon Telecommunications). Their mission is to help 1,000 entrepreneurs share their wisdom with the world by 2030.

Alinka has sold more than 100,000 copies of her books and her book creation process has been showcased in Entrepreneur magazine. She has also been featured on ABC, NBC, CBS, Fox Business, Writer’s Digest, Alliance of Independence Authors, International Book Publishers’ Association, and many more. She is an official member of the Forbes Business Council.

In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Alinka Rutkowska, the CEO of Leaders Press, to find out how writers can achieve bestseller status and make an impact through their books. Alinka shares her story about writing and self-publishing her first book, how she got into the book marketing business, and how she currently helps other writers publish their books and reach bestseller status.


Samuel P.N. Cook is the Founder of SanityDesk, a software solution that helps experts and small service businesses to launch and manage their business online. The company was funded by angel investors and rapidly became an innovative solution for savvy marketing professionals who help small business owners grow their brands online.

After leaving the army, Samuel also founded James Cook Media in 2013. James Cook Media is a storytelling marketing agency that focuses on growing brands for authors and experts around the world. Samuel graduated from West Point in 2000, served abroad in Iraq, and went back to teach at West Point.

In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Samuel P.N. Cook, the Founder of SanityDesk and James Cook Media, to talk about Samuel's work in helping brands and small business owners grow through better storytelling. He also shares his experience in serving and leaving the military, his journey into entrepreneurship, and the benefits of brands having their own website.


Craig Weiss is the Co-founder and CEO of Retainer Club and Mouthguard Club. He is a serial entrepreneur who has founded or co-founded half a dozen companies. During his three and a half years as President and CEO of NJOY Inc., Craig generated over $150 million in revenue, raised $200 million in equity financing, and which he got from a $10 million pre-money valuation that reached over a billion dollar valuation in 2014. He recruited and scaled to 130 employees across half a dozen different countries, manufactured and distributed over 80 million units of the company's products, and achieved distribution in over 130,000 locations worldwide including Walmart and Walgreens.

Before NJOY, Craig practiced law as a U.S. Registered Patent Attorney where he focused on the drafting and prosecution of patent applications for medical device, ecommerce, and business method inventions. Craig has eleven patents to his own name, including five for medical devices. He earned his law degree from Arizona State University and his bachelor’s degree from the University of Pennsylvania. He is a resident of Arizona and is married with two children.

In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Craig Weiss, Co-founder and CEO of Retainer Club and Mouthguard Club, to talk about how Craig and his business partner invented 3D-printed retainers and their business' subscription model. Craig shares his strategies for successfully raising funds during the COVID-19 pandemic and the challenges that they faced in trying to bring orthodontists onboard their business.


Marina Byezhanova is a Soviet-born, Ukraine-raised, Canada-based entrepreneur whose mission is to scale the reach of people's voices. She is the Co-founder of Pronexia Inc., an HR and headhunting firm, and she is the Founder of InfluenceHR, Canada’s first association of HR influencers, and she is also the Co-Founder of Brand of a Leader where they help executives and entrepreneurs identify and build their personal branding.

Marina has been quoted and referenced in all kinds of publications from Inc., Forbes, Fast Company, and Success Magazine. She is presently the Canadian host of the global podcast, Forum Confidential.

In this episode of the Smart Business Revolution Podcast, John Corcoran interviews Marina Byezhanova, the Co-founder of Pronexia Inc., about starting and growing a HR company, a personal branding company, scaling to over 7-figures in revenue, and joining the Entrepreneurs' Organization (EO). Marina also shares her experiences on facing discrimination in Ukraine and her family's journey to freedom in Canada.


Lael Sturm is the Founder of Long Place Strategic Solutions (LPSS). He founded the company in October of 2001 and delivers sustainable growth strategies and tactics for businesses of all sizes. They use tools such as social media search, content, marketing, blogs, and newsletters, and all kinds of other resources and customized plans based on the goals of their clients’ businesses.


Lael is also a Partner at Linus Capital Management. He earned his MBA from Columbia Business School and his BA in Media Arts from the University of Arizona.


John Corcoran, host of the Smart Business Revolution Podcast, is joined by Lael Sturm, the Founder of LPSS, to talk about Lael's entrepreneurial journey after working for MTV and CNET. They also discuss the effects of the 9/11 tragedy and COVID-19 pandemic on businesses, and how Lael uses social media to drive business for his own company and as well as his clients' businesses.


1