Did you know that the average American spends over an hour and 25 minutes on Facebook every day? OK, I just made that up. But it sounds true. As one of the largest websites in the world, Facebook is a behemoth no matter how you slice it.

It’s also a great source of new traffic and business for many businesses. The only problem is, few people actually know how to use Facebook effectively. Amy Porterfield is one of the few marketing experts who truly understands how to use Facebook.

In fact, she wrote the book on it –?Facebook Marketing All-in-One for Dummies (referral link).

I invited Amy on the podcast to share how businesses can use tools like Facebook and other online marketing tools to increase their traffic and ultimately, lead to more clients, customers and sales.

Amy is one of the sweetest, nicest, most genuine guests I’ve had on the podcast and it was a pleasure interviewing her. She’s really as nice as she sounds.

Enjoy!

Do you ever wonder why you can't seem to shake your bad habits? What if you could easily drop all your bad habits and adopt all good habits? Wouldn't that make a huge difference in your life? James Clear is fascinated by the science of habit formation. Throughout his diverse career, he has studied ways to drop bad habits and form better ones, and he came on the podcast to talk about how you can develop your own good habits. He's a very smart and successful guy and has some great advice on the topic. If you've read the popular book The Power of Habit by Charles Duhigg (referral link) (Audible.com) - a book I absolutely loved - then you'll love this interview. Enjoy!  

Derek Halpern is a blunt, straight-talking New Yorker who tells it like it is. While still in college, he decided to start a celebrity gossip website, but in typical Halpern fashion, he did not do any part of the project half-way. He did a thorough analysis of the market and found a way to stand out in an already crowded niche. As a result, he created a phenomenally successful site which at one point attracted over 1 million visitors in one 24-hour period. Today, he is most well known as the founder of Social Triggers, a marketing blog where he demonstrates how to use psychology to convert casual browsers of a website or blog into customers and subscribers.

In this episode, Derek shares a few of the secrets to his success and some practical, actionable ways you can convert more visitors to your website or blog into raving fans, subscribers and buyers. This episode will be of most value to entrepreneurs and small business owners who have a website or blog they want to attract more clients or customers to visit -- which, after all, is most people today. Enjoy!